Mr. Soichiro Honda in 1948 bought five hundred tiny cylinder military surplus engines, attached them on to the bicycles along with a chain, and thus began his journey to be a major automobile manufacturer in the world.
From buying the tiny engines, he went on to manufacture the tiny engines. Along the way he met an investor who became his partner Mr. Fujisawa.
In 1952, one day Mr. Honda and Fujisawa approached Mitsubishi Bank for a million-dollar loan, so they my import machinery from America and Germany. They took the bankers for an evening of entertainment, giving them a fantastic time, they narrated jokes, sang songs, and took the spirits high with alcohol. The Bankers had a great evening. Next day the bankers refused to give the loan, as they felt reluctant to trust a company lead by “two clowns.”
Mr. Honda and Mr. Fujisawa remained resilient, got the loan, and kept gaining momentum to become one of the best automobile companies in the world.
Honda’s way of working was to set the goal, be it technical or commercial and try one approach after another, and not giving up till the goal is achieve.
Honda also had to struggle to be able to enter the four wheeler market as Ministry of Read more...